Executive Positions at Kenya Tourism Board

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Deputy Director, Partnership, Stakeholder Management and Resource Mobilization

Key Responsibilities

  • Manages the development of partnership and stakeholder management strategy and annual work plans
  • Develops, executes and continuously refines multi-channel Consumer Relations and the development of programs, roadmaps, and Consumer Relation and partnership strategies.
  • Develops KPI and annual targets for each audience (tourists, trade, sector, local community, KTB employees)
  • Designs the communication flow and governance rules for each target audience (segmentation, frequency, max number of emails, etc.
  • Approves content and creatives of each emailing campaign.
  • Leads the Kenyan Industry Engagement Programme implementation, coordinating with different departments in order to provide the services of the portfolio (training, business intelligence, webinars, etc.).
  • Manages database for effective market segmentation and targeting
  • Sensitizes consumers on the portfolio of the Services provided by KTB to the sector using the different available channels
  • Attracts and negotiates collaboration agreements with private companies to support the value return, communication and marketing of tourism products, in line with the marketing strategy
  • Develops and oversees implementation of fundraising strategies, that includes yearly targets to meet the costs of the current and future programmes;
  • Reviews reports and documents on activities related to resource mobilization
  • Coordinates the developing and reviewing of proposals for funding;
  • Ensures key strategic partners are identified and a database maintained;
  • Evaluates performance of staff, mentor and coach staff in and within the department
  • Provides technical advice and support on grant proposal development to the programme team members
  • Develops innovative approaches in resource mobilization both  locally and internationally
  • Reviews of agreements with donors and other partners
  • Defines and establishes partnerships to strengthen Kenya’s destination brand power
  • Monitors relationships with existing customers through CRM systems and establish satisfaction indices of the sector
  • Attain the target volumes and reach the quality of contacts in the CRM and a good degree of customer retention and loyalty
  • Monitors and maximize consumer retention strategies to ensure maximum return on investment
  • Develops the contact plan for each target audience (sources, data structure, etc.), implement it Coordinate, and monitor the set-up of the performance dashboard.
  • Monitor the implementation of marketing agreements
  • Request periodical reports of emailing campaigns performance
  • Manage the preparation of departmental reports.
  • Resolving customer complaints quickly and efficiently
  • Identify process improvements that reduce cost, improve quality and allow for the more efficient usage of organizational resources
  • Develops and manages the departmental budget.
  • Manage risks within the department
  • Establishes team objectives, evaluate and motivate the team members to achieve them.

Key Qualifications and Experience

The ideal candidate must possess the following:

  • A minimum of at least ten (10) years relevant work experience with five (5) years in direct marketing/Customer relationship management/Customer Services/Loyalty program management/Resource Mobilization with five (5) years in a supervisory position
  • Master’s degree in any of the following; Marketing, Tourism Management, Business Administration or its equivalent qualification from a recognized institution
  • Bachelor’s Degree in Marketing or its equivalent qualification from a recognized institution OR Bachelor’s Degree in any field from a recognized institution with Postgraduate Diploma in Marketing from a recognized institution
  • Member of a relevant professional body
  • Management course lasting not less than four weeks from a recognized institution
  • Proficiency in computer applications

Deputy Director, Digital Marketing

Key Responsibilities

  • Develops the overall digital marketing strategy, plans and implements in a timely manner to promote the destinations brand, product and experiences in the digital space achieving a return on investment.
  • Creates strategies to increase online traffic to the organization’s website and improve user experience on the company’s website (Includes design, content and usability)
  • Undertakes competitor analysis on digital marketing space and keep abreast with industry and market trends and best practices
  • Identifies new digital marketing trends and ensure that the brand is at the cutting edge of the industry developments.
  • Manages the creative direction and design of compelling and effective online marketing tools including and not limited to KTB’s websites and applications, campaign ads and campaign landing pages
  • Oversee all the KTB’s social media accounts and channels
  • Prepares and manages the digital marketing budget
  • Develops KTB’s 360° digital communication plan and identifies activities for improving the quality of online content (Online, SEO/SEM, website, apps and social networks)
  • Manages online conversations around the brand and product, identifying trends, issues and actively participating in achieving content engagement and conversion
  • Optimizes content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
  • Measures and reports performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Plans and executes all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Enhances capacity development of the organization on digital marketing and skills enhancement of the digital marketing team
  • Prepares and manage the digital marketing budget
  • Manages and oversees various digital marketing channels
  • Identifies process improvements that reduce cost, improve quality and allow for the more efficient usage of organizational resources in the region.
  • Leads, supervises and motivates members of the digital marketing team
  • Manages risks within the department
  • Mentors, coaches and provides leadership to the officers in the directorate

Key Qualifications and Experience

The ideal candidate must possess the following:

  • Minimum of a Ten (10) years’ relevant experience with at least Five (5) years in digital marketing and with Five (5) years in a supervisory position
  • Master’s degree in any of the following; Marketing, Tourism Management,Business Administration or its equivalent qualification from a recognized institution
  • Bachelor’s Degree in Marketing or its equivalent qualification from a recognized institution OR Bachelor’s Degree in any field from a recognized institution with a Postgraduate Diploma in Marketing from a recognized institution
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web, Trends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google AdWords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Member of a relevant professional body
  • Management course lasting not less than four weeks from a recognized institution
  • Proficiency in computer applications

Deputy Director, Business Tourism and Events

Key Responsibilities

  • Developing Department’s Business Tourism Strategy and Annual Work Plans in collaboration with stakeholders
  • Conceptualize events and exhibition to ensure competitiveness, increased engagements and   conversion
  • Advises the Board and Management on identification and implementation of the departmental plan and on opportunities to realize maximum returns
  • Identifies strategic partners to complement events exhibition cost
  • Reviews the departmental reports to determine the level of effectiveness to inform subsequent strategies and actions.
  • Develop the departments Strategy and annual Work Plan in collaboration with Business Development Manager and Regional Deputy Directors, ensuring timely implementation to achieve targets.
  • Designs the concept of the event / exhibition based on the objectives established
  • Coordinates the Implementation of the department’s activities as guided by the AWP
  • Manages, supervises and monitors the department’s performance in order to achieve objectives.
  • Implements a system to measure the performance of events and exhibition activities.
  • Manages the department’s budget
  • Monitors and evaluates events & exhibitions’ effectiveness as a marketing tool.
  • Implements Quality Management System within the department
  • Manages the risk for the department.
  • Develops policies, strategies and procedures for the department
  • Identifies exhibition process improvements that reduce cost, improve quality and allow for the more efficient usage of organizational resources
  • Negotiates sponsorship deals to complement events exhibition cost
  • Negotiates on exhibition locations, materials, space and cost
  • Oversee planning, execution and implementation of KTB’s local and international events;
  • Managing the KTB’s MICE ambassador programme and communicate with key stakeholders such as ministries, embassies, government institutions, NGOs, corporate leaders, university professors;
  • Oversee the planning and hosting site inspection visits for confirmed international clients and qualified potential international buyers
  • Spearhead the development of a database of national, regional and international MICE clients, planners, buyers and intermediaries
  • Identify marketing communication channels appropriate for Business Tourism
  • Overseeing timely and efficient implementation of the department’s plans and activities
  • Developing tools, metrics and parameters to measure the contribution of the organization to growth of tourism and export sectors
  • Oversee maintenance and tracking of potential business leads, sales bids won and lost and produce monthly reports
  • Collaborate with the key stakeholders to develop relevant strategies and techniques for use in business tourism development

Key Qualifications and Experience

The ideal candidate must possess the following:

  • Minimum of at least ten (10) years’ experience in a relevant field with at least five (5) in Exhibitions and Events Management and with Five (5) years in a supervisory position
  • Master’s degree in any of the following; Marketing, Tourism Management, Business Administration or its equivalent qualification from a recognized institution
  • Bachelor’s degree in Industrial design, Interior design or related field with OR Bachelor’s Degree in any field from a recognized institution with Postgraduate Diploma in Design from a recognized institution.
  • Member of a relevant professional body
  • Management course lasting not less than four weeks
  • Proficiency in computer applications

Deputy Director, Regional Market

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Key Responsibilities

  • Develops the Regional Marketing Strategy & Annual Work Plans to grow Kenya’s market share, arrivals and revenues.
  • Coordinate the implementation of Regional Marketing Strategy and Annual Work Plans
  • Develops project implementation concepts
  • Develops policies and procedures for the region’s marketing activities
  • Identifies the marketing communications channels appropriate for the marketing regions
  • Conducts market analysis and trends to identify tourism marketing opportunities
  • Interpret data obtained from market research/survey to produce results useful in taking effective business decisions
  • Manage departmental budget
  • Collaborates with key support functions within the organization to identify the opportunities for synergies
  • Monitors and reports progress on implementation of marketing plans on continuous basis
  • Situation analysis, specifying the issues to be managed in the market / new opportunities / threats
  • Advise the Director Marketing Development on the overall Regional Market performance
  • Monitor the implementation of the Strategy and Annual Marketing plan to ensure targets are met
  • Effectively manage and supervise contracts to ensure delivery of targets including the Market Development representatives
  • Ensure contractual obligations are met are met.
  • Implement the Kenya Travel Specialist program
  • Manages employees targets and performance
  • Mentors, coaches and provides leadership to the officers in the division.
  • Identify process improvements that reduce cost, improve quality and allow for the more efficient usage of organizational resources in the region.
  • Manages risks within the department
  • Advice the Board and Management on all matters referring to the markets under your responsibility
  • Evaluate the team against set objectives.

Key Qualifications and Experience

The ideal candidate must possess the following:

  • Minimum of at least ten (10) years’ experience in a relevant field with five (5) years in a supervisory position
  • Bachelor’s Degree in Marketing or its equivalent qualification from a recognized institution OR Bachelor’s Degree in any field from a recognized institution AND a Postgraduate Diploma in Marketing from a recognized institution
  • Master’s degree in any of the following; Marketing, Tourism Management, Business Administration or its equivalent qualification from a recognized institution
  • Member of a recognized professional body
  • Management course lasting not less than four (4) week from a recognized institution
  • Proficiency in computer applications

Deputy Director Finance and Accounts

Key Responsibilities

  • Develop financial and accounts policies and procedures
  • Develop financial management procedures to enhance internal controls in line with PFM act and National treasury guidelines from time to time
  • Coordinate the preparation of work plans for the department
  • Coordinates systems and financial audits by both external and internal auditors
  • Implement a prudent financial management system
  • Oversee performance management in the department
  • Coordinate the preparation of annual and supplementary budgets, management reports and financial statements
  • Manage the implementation of an effective financial system, by ensuring the finance team works according to the right procedures
  • Implements of the Quality Management System within the directorate
  • Oversee preparation of departmental activity budget
  • Mentors and coach the team

Key Qualifications and Experience

The ideal candidate must possess the following:

  • Minimum of at least ten (10) years relevant experience with Five (5) years in a supervisory role
  • Master’s Degree in any of the following disciplines: Commerce, Business Administration, Economics or its equivalent qualification from recognized institution
  • Bachelor’s Degree in any of the following discipline: Commerce, Finance, Business Administration, Economics, Statistics or its equivalent qualification from recognized institution
  • Certified Public Accountants CPA (K) or its equivalent qualification
  • Member of the Institute of Certified Public Accountants of Kenya
  • Management Course lasting not  less than four (4) weeks from a recognized institution;
  • Proficiency in computer applications

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