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Deputy Director, Partnership, Stakeholder Management and Resource Mobilization
Key Responsibilities
- Manages the development of partnership and stakeholder management strategy and annual work plans
- Develops, executes and continuously refines multi-channel Consumer Relations and the development of programs, roadmaps, and Consumer Relation and partnership strategies.
- Develops KPI and annual targets for each audience (tourists, trade, sector, local community, KTB employees)
- Designs the communication flow and governance rules for each target audience (segmentation, frequency, max number of emails, etc.
- Approves content and creatives of each emailing campaign.
- Leads the Kenyan Industry Engagement Programme implementation, coordinating with different departments in order to provide the services of the portfolio (training, business intelligence, webinars, etc.).
- Manages database for effective market segmentation and targeting
- Sensitizes consumers on the portfolio of the Services provided by KTB to the sector using the different available channels
- Attracts and negotiates collaboration agreements with private companies to support the value return, communication and marketing of tourism products, in line with the marketing strategy
- Develops and oversees implementation of fundraising strategies, that includes yearly targets to meet the costs of the current and future programmes;
- Reviews reports and documents on activities related to resource mobilization
- Coordinates the developing and reviewing of proposals for funding;
- Ensures key strategic partners are identified and a database maintained;
- Evaluates performance of staff, mentor and coach staff in and within the department
- Provides technical advice and support on grant proposal development to the programme team members
- Develops innovative approaches in resource mobilization both locally and internationally
- Reviews of agreements with donors and other partners
- Defines and establishes partnerships to strengthen Kenya’s destination brand power
- Monitors relationships with existing customers through CRM systems and establish satisfaction indices of the sector
- Attain the target volumes and reach the quality of contacts in the CRM and a good degree of customer retention and loyalty
- Monitors and maximize consumer retention strategies to ensure maximum return on investment
- Develops the contact plan for each target audience (sources, data structure, etc.), implement it Coordinate, and monitor the set-up of the performance dashboard.
- Monitor the implementation of marketing agreements
- Request periodical reports of emailing campaigns performance
- Manage the preparation of departmental reports.
- Resolving customer complaints quickly and efficiently
- Identify process improvements that reduce cost, improve quality and allow for the more efficient usage of organizational resources
- Develops and manages the departmental budget.
- Manage risks within the department
- Establishes team objectives, evaluate and motivate the team members to achieve them.
Key Qualifications and Experience
The ideal candidate must possess the following:
- A minimum of at least ten (10) years relevant work experience with five (5) years in direct marketing/Customer relationship management/Customer Services/Loyalty program management/Resource Mobilization with five (5) years in a supervisory position
- Master’s degree in any of the following; Marketing, Tourism Management, Business Administration or its equivalent qualification from a recognized institution
- Bachelor’s Degree in Marketing or its equivalent qualification from a recognized institution OR Bachelor’s Degree in any field from a recognized institution with Postgraduate Diploma in Marketing from a recognized institution
- Member of a relevant professional body
- Management course lasting not less than four weeks from a recognized institution
- Proficiency in computer applications
Deputy Director, Digital Marketing
Key Responsibilities
- Develops the overall digital marketing strategy, plans and implements in a timely manner to promote the destinations brand, product and experiences in the digital space achieving a return on investment.
- Creates strategies to increase online traffic to the organization’s website and improve user experience on the company’s website (Includes design, content and usability)
- Undertakes competitor analysis on digital marketing space and keep abreast with industry and market trends and best practices
- Identifies new digital marketing trends and ensure that the brand is at the cutting edge of the industry developments.
- Manages the creative direction and design of compelling and effective online marketing tools including and not limited to KTB’s websites and applications, campaign ads and campaign landing pages
- Oversee all the KTB’s social media accounts and channels
- Prepares and manages the digital marketing budget
- Develops KTB’s 360° digital communication plan and identifies activities for improving the quality of online content (Online, SEO/SEM, website, apps and social networks)
- Manages online conversations around the brand and product, identifying trends, issues and actively participating in achieving content engagement and conversion
- Optimizes content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
- Measures and reports performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Plans and executes all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Enhances capacity development of the organization on digital marketing and skills enhancement of the digital marketing team
- Prepares and manage the digital marketing budget
- Manages and oversees various digital marketing channels
- Identifies process improvements that reduce cost, improve quality and allow for the more efficient usage of organizational resources in the region.
- Leads, supervises and motivates members of the digital marketing team
- Manages risks within the department
- Mentors, coaches and provides leadership to the officers in the directorate
Key Qualifications and Experience
The ideal candidate must possess the following:
- Minimum of a Ten (10) years’ relevant experience with at least Five (5) years in digital marketing and with Five (5) years in a supervisory position
- Master’s degree in any of the following; Marketing, Tourism Management,Business Administration or its equivalent qualification from a recognized institution
- Bachelor’s Degree in Marketing or its equivalent qualification from a recognized institution OR Bachelor’s Degree in any field from a recognized institution with a Postgraduate Diploma in Marketing from a recognized institution
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web, Trends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google AdWords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Member of a relevant professional body
- Management course lasting not less than four weeks from a recognized institution
- Proficiency in computer applications
Deputy Director, Business Tourism and Events
Key Responsibilities
- Developing Department’s Business Tourism Strategy and Annual Work Plans in collaboration with stakeholders
- Conceptualize events and exhibition to ensure competitiveness, increased engagements and conversion
- Advises the Board and Management on identification and implementation of the departmental plan and on opportunities to realize maximum returns
- Identifies strategic partners to complement events exhibition cost
- Reviews the departmental reports to determine the level of effectiveness to inform subsequent strategies and actions.
- Develop the departments Strategy and annual Work Plan in collaboration with Business Development Manager and Regional Deputy Directors, ensuring timely implementation to achieve targets.
- Designs the concept of the event / exhibition based on the objectives established
- Coordinates the Implementation of the department’s activities as guided by the AWP
- Manages, supervises and monitors the department’s performance in order to achieve objectives.
- Implements a system to measure the performance of events and exhibition activities.
- Manages the department’s budget
- Monitors and evaluates events & exhibitions’ effectiveness as a marketing tool.
- Implements Quality Management System within the department
- Manages the risk for the department.
- Develops policies, strategies and procedures for the department
- Identifies exhibition process improvements that reduce cost, improve quality and allow for the more efficient usage of organizational resources
- Negotiates sponsorship deals to complement events exhibition cost
- Negotiates on exhibition locations, materials, space and cost
- Oversee planning, execution and implementation of KTB’s local and international events;
- Managing the KTB’s MICE ambassador programme and communicate with key stakeholders such as ministries, embassies, government institutions, NGOs, corporate leaders, university professors;
- Oversee the planning and hosting site inspection visits for confirmed international clients and qualified potential international buyers
- Spearhead the development of a database of national, regional and international MICE clients, planners, buyers and intermediaries
- Identify marketing communication channels appropriate for Business Tourism
- Overseeing timely and efficient implementation of the department’s plans and activities
- Developing tools, metrics and parameters to measure the contribution of the organization to growth of tourism and export sectors
- Oversee maintenance and tracking of potential business leads, sales bids won and lost and produce monthly reports
- Collaborate with the key stakeholders to develop relevant strategies and techniques for use in business tourism development
Key Qualifications and Experience
The ideal candidate must possess the following:
- Minimum of at least ten (10) years’ experience in a relevant field with at least five (5) in Exhibitions and Events Management and with Five (5) years in a supervisory position
- Master’s degree in any of the following; Marketing, Tourism Management, Business Administration or its equivalent qualification from a recognized institution
- Bachelor’s degree in Industrial design, Interior design or related field with OR Bachelor’s Degree in any field from a recognized institution with Postgraduate Diploma in Design from a recognized institution.
- Member of a relevant professional body
- Management course lasting not less than four weeks
- Proficiency in computer applications
Deputy Director, Regional Market
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Key Responsibilities
- Develops the Regional Marketing Strategy & Annual Work Plans to grow Kenya’s market share, arrivals and revenues.
- Coordinate the implementation of Regional Marketing Strategy and Annual Work Plans
- Develops project implementation concepts
- Develops policies and procedures for the region’s marketing activities
- Identifies the marketing communications channels appropriate for the marketing regions
- Conducts market analysis and trends to identify tourism marketing opportunities
- Interpret data obtained from market research/survey to produce results useful in taking effective business decisions
- Manage departmental budget
- Collaborates with key support functions within the organization to identify the opportunities for synergies
- Monitors and reports progress on implementation of marketing plans on continuous basis
- Situation analysis, specifying the issues to be managed in the market / new opportunities / threats
- Advise the Director Marketing Development on the overall Regional Market performance
- Monitor the implementation of the Strategy and Annual Marketing plan to ensure targets are met
- Effectively manage and supervise contracts to ensure delivery of targets including the Market Development representatives
- Ensure contractual obligations are met are met.
- Implement the Kenya Travel Specialist program
- Manages employees targets and performance
- Mentors, coaches and provides leadership to the officers in the division.
- Identify process improvements that reduce cost, improve quality and allow for the more efficient usage of organizational resources in the region.
- Manages risks within the department
- Advice the Board and Management on all matters referring to the markets under your responsibility
- Evaluate the team against set objectives.
Key Qualifications and Experience
The ideal candidate must possess the following:
- Minimum of at least ten (10) years’ experience in a relevant field with five (5) years in a supervisory position
- Bachelor’s Degree in Marketing or its equivalent qualification from a recognized institution OR Bachelor’s Degree in any field from a recognized institution AND a Postgraduate Diploma in Marketing from a recognized institution
- Master’s degree in any of the following; Marketing, Tourism Management, Business Administration or its equivalent qualification from a recognized institution
- Member of a recognized professional body
- Management course lasting not less than four (4) week from a recognized institution
- Proficiency in computer applications
Deputy Director Finance and Accounts
Key Responsibilities
- Develop financial and accounts policies and procedures
- Develop financial management procedures to enhance internal controls in line with PFM act and National treasury guidelines from time to time
- Coordinate the preparation of work plans for the department
- Coordinates systems and financial audits by both external and internal auditors
- Implement a prudent financial management system
- Oversee performance management in the department
- Coordinate the preparation of annual and supplementary budgets, management reports and financial statements
- Manage the implementation of an effective financial system, by ensuring the finance team works according to the right procedures
- Implements of the Quality Management System within the directorate
- Oversee preparation of departmental activity budget
- Mentors and coach the team
Key Qualifications and Experience
The ideal candidate must possess the following:
- Minimum of at least ten (10) years relevant experience with Five (5) years in a supervisory role
- Master’s Degree in any of the following disciplines: Commerce, Business Administration, Economics or its equivalent qualification from recognized institution
- Bachelor’s Degree in any of the following discipline: Commerce, Finance, Business Administration, Economics, Statistics or its equivalent qualification from recognized institution
- Certified Public Accountants CPA (K) or its equivalent qualification
- Member of the Institute of Certified Public Accountants of Kenya
- Management Course lasting not less than four (4) weeks from a recognized institution;
- Proficiency in computer applications