Job Openings at Equity Bank Kenya

Marketing Jobs, Jobs in Kenya, Bank Jobs, Managerial Jobs,

Channel Marketing Manager (EBKL)

• This role is accountable for creating and executing integrated marketing strategies across various channels, including physical branches, mobile banking platforms, agency banking, ATMs, and online platforms. This role ensures consistent customer experience across all channels, effectively promotes Equity Bank’s products, and drives customer acquisition, engagement, and retention.

Key Accountabilities:

Channel Strategy Development:

• Develop and implement comprehensive channel marketing strategies for both traditional (branches, agents, ATMs) and digital (mobile banking, online platforms, USSD services) channels.
• Ensure each channel is optimized to effectively reach its target audience, aligning with overall business goals and customer needs.

Campaign Development and Execution:

• Plan and execute targeted marketing campaigns across physical and digital channels to promote Equity Bank’s products, services, and customer offerings.
• Customize campaigns to specific customer segments, ensuring messaging is tailored to the medium and meets the unique needs of each channel (e.g., mobile app promotions vs. in-branch events).

Cross-Functional Collaboration:

• Collaborate closely with Product Development, Digital Marketing, Sales, and Customer Experience teams to ensure alignment across all channel marketing efforts.

Customer Journey Optimization:

• Analyze and optimize the customer journey across all channels, ensuring a seamless experience as customers transition from one channel to another (e.g., from mobile banking to in-branch interactions).
• Ensure each channel is equipped with the right messaging, tools, and resources to effectively engage customers and drive conversions.

Channel Performance Monitoring:

• Track and analyze the performance of marketing campaigns across all channels, using key performance indicators (KPIs) to measure success and identify areas for improvement.

Brand Consistency Across Channels:

• Ensure consistent brand messaging and identity across all channels, maintaining a unified voice and customer experience, whether online, in-branch, or via agent services.
• Ensure all marketing materials, digital or physical, adhere to brand guidelines and reflect Equity Bank’s values and mission.

Customer Engagement and Retention:

• Implement strategies to drive customer engagement, loyalty, and retention across all channels, leveraging both digital and physical touchpoints to build lasting relationships.
• Develop loyalty programs, cross-selling opportunities, and other retention strategies tailored to the unique needs and behaviors of customers across different channels.

Budget and Resource Management:

• Oversee the marketing budget for channel-specific initiatives, ensuring resources are allocated effectively to maximize results across all channels.
• Monitor expenditures to ensure marketing activities stay within budget while delivering optimal outcomes.

Market Research and Competitor Analysis:

• Conduct ongoing market research and competitor analysis to identify trends, customer preferences, and industry best practices in channel marketing.

Qualifications

Academic, Professional Qualifications & Experience:

• Bachelor’s degree in marketing or a related field.
• Postgraduate education and/or professional certifications in a relevant domain are a plus.
• 3-5 years of experience in marketing.
• Experience in the marketing and corporate affairs industry is an advantage

Senior Segment Marketing Manager -Retail

• This role is responsible for developing and executing marketing strategies aimed at Equity Bank’s retail customer segments. The role focuses on driving customer acquisition, engagement, and retention by tailoring banking products and services to meet the unique needs of different segments.

Key Accountabilities:

• Strategy Development & Execution
• Develop and execute tailored marketing strategies for each customer segment, driving promotions, product offerings, and communication channels.
• Collaborate with product and digital teams to ensure segment marketing strategies align with product development and innovations, particularly in mobile banking and financial literacy programs.
• Customer Journey & Experience
• Enhance the customer journey for retail segments, ensuring a seamless experience across all touchpoints, from online banking to in-branch services.
• Drive initiatives to increase the adoption of digital banking services among target segments.
• Stakeholder Collaboration
• Collaborate with product teams to align marketing strategies with new product launches and feature enhancements.
• Partner with Equity Group Foundation to incorporate CSR initiatives, such as financial literacy and empowerment programs, into marketing campaigns.
• Work closely with Branch Managers and regional teams to ensure the successful execution of local marketing campaigns and community outreach efforts.
• Performance Tracking & Reporting
• Measure the effectiveness of marketing campaigns using KPIs such as customer acquisition, brand awareness, loan uptake, and mobile banking adoption.
• Budget Management
• Oversee and manage the marketing budget for retail customer segments, ensuring efficient allocation of funds across campaigns and activities.
• Ensure marketing spend is optimized to deliver maximum ROI and aligns with the bank’s financial goals.
• Team Leadership & Development
• Lead and mentor junior marketing team members and cross-functional teams working on retail marketing initiatives.

Qualifications

Academic, Professional Qualifications & Experience:

• Bachelor’s degree in marketing or a related field.
• Postgraduate education or professional certifications in a relevant domain are a plus.
• Minimum of 10 years of marketing experience, including at least 5 years in a senior management role.
• Experience in the marketing and corporate affairs industry is highly desirable

Segment Marketing Manager – SME/ Corporate

• This role is responsible for creating and implementing marketing strategies tailored to SMEs and corporate clients, driving customer acquisition, and boosting brand visibility in retail settings. Additionally, I manage retail partnerships, oversee promotional campaigns, and analyze the performance of the retail segment.

Key Responsibilities: 

• Business Banking Strategy Development
• Drive the development and execution of targeted marketing strategies to expand Equity Bank’s business banking products for SMEs and corporate clients, including business loans, trade finance, and cash management solutions.
• Define and segment customer personas (small business owners, medium-sized enterprises, large corporates) to tailor financial offerings that address their specific challenges and objectives
• Campaign Planning and Execution
• Strategically plan and lead marketing campaigns that promote key business banking products such as business accounts, financing solutions, and digital tools.
• Market Research and Customer Insights
• Conduct in-depth research on SME and corporate behavior, financial needs, and trends within the Kenyan business banking market to inform strategy.
• Cross-Functional Collaboration
• Lead collaboration with product development, corporate banking teams, and customer experience to deliver business banking products that meet the unique needs of SMEs and large corporations.
• Budget Management
• Take full ownership of managing and allocating the marketing budget for business banking initiatives, including product launches, promotions, and digital campaigns targeted at SMEs and corporate clients.
• Monitor and report on budget usage, ROI, and product performance, ensuring resource optimization and maximum impact.
• KPI Tracking and Reporting
• Establish and track KPIs for business banking campaigns (e.g., new business account openings, loan disbursements, corporate service adoption).
• Deliver regular reports on campaign success, customer acquisition, and product growth, continuously adjusting strategies to meet business goals.
• Customer Relationship Management
• Develop and implement loyalty programs and strategies to drive retention among SME and corporate clients, with a focus on cross-selling services such as trade finance, credit facilities, and digital banking tools.
• Build and maintain strong relationships with high-value corporate clients to ensure their continued engagement with Equity Bank’s business solutions.
• Brand Positioning and Messaging
• Position business banking products to address the needs of local SMEs and corporates, highlighting the bank’s expertise in fostering business growth, offering secure financial solutions, and driving digital innovation.
• Craft messaging is culturally relevant and resonates with business owners across various sectors, ensuring clear communication of Equity’s value proposition.
• Digital Marketing and Innovation
• Lead the digital transformation of business banking by promoting Equity Bank’s business banking apps, online platforms, and fintech solutions, empowering businesses to manage their finances more efficiently and seamlessly.

Qualifications

 Academic, Professional Qualifications & Experience:

• Bachelor’s degree in marketing or a related field.
• Membership with the Chartered Institute of Marketing.
• Postgraduate education or professional certifications in a relevant field is a plus.
• A minimum of 10 years of marketing experience, with at least 5 years in a senior management role.
• Experience in the marketing and corporate affairs industry is highly desirable.

Assistant Marketing Manager – Retail

• This role is responsible for developing and executing marketing strategies to promote retail banking products such as savings, loans, and mobile banking services. This position ensures the effective implementation of marketing initiatives, monitors campaign performance, and contributes to customer engagement and retention within the retail segment.

Key Responsibilities

• Strategy Development and Execution
• Assist in creating and executing comprehensive marketing strategies that drive growth in retail banking products (e.g., savings accounts, personal loans, mobile banking).
• Campaign Planning and Execution
• Drive planning, execution, and monitoring of marketing campaigns for new product launches, seasonal promotions, and ongoing digital banking services.
• Market Research and Consumer Insights
• Conduct thorough market research to understand customer behaviors, needs, and emerging trends in the retail banking sector.
• Collaboration with Cross-functional Teams
• Collaborate with branch managers and sales teams to coordinate the execution of marketing initiatives at local branches and across digital platforms.
• Campaign Budget and ROI Management:
• Track campaign performance and measure ROI, ensuring the marketing strategies are cost-effective and delivering the desired results.
• KPI Tracking and Reporting
• Monitor and report on the effectiveness of campaigns, providing regular updates on performance, key success metrics, and areas for improvement.
• Customer Relationship and Retention
• Development and execution of customer loyalty programs, aimed at improving retention and increasing lifetime value.
• Brand Messaging and Positioning
• Support the development of consistent brand messaging that emphasizes the convenience, security, and empowerment provided by Equity Bank’s retail banking products.
• Ensure that all marketing communications are tailored to the needs of different customer groups, enhancing customer experience and satisfaction.
• Digital Marketing and Innovation
• Stay up to date with fintech innovations (e.g., mobile wallets, USSD services), and incorporate new technologies into marketing campaigns to increase customer engagement and adoption.

Qualifications

Academic, Professional Qualifications & Experience:

• Bachelor’s degree in marketing or a related field.
• Postgraduate education and/or professional certifications in a relevant domain are a plus.
• 3-5 years of experience in marketing.
• Experience in the marketing and corporate affairs industry is an advantage.

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