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Marketing Associate-Entertainment (Nairobi)
Gross Salary: Kshs.45,000
Overview
As the Marketing Associate, you will lead the development and execution of marketing strategies to boost brand visibility and event attendance. Your role encompasses overseeing campaign creation across various channels, managing budgets, analyzing market trends, and evaluating campaign effectiveness. You will be instrumental in negotiating with Influencers, ensuring their integration into events aligns with our business goals. This position demands a blend of creativity, analytical prowess, and strategic thinking, essential for driving the company’s growth and success in the event management industry.
Qualifications and Requirements
- Bachelor’s degree in Marketing, Business Administration, or a closely related field.
- Minimum 3 years of experience in marketing, digital marketing, or a related area is highly desirable.
- Proven experience in a marketing role, preferably in a similar industry.
- Proficiency in social media marketing, and digital marketing at large.
- Ability to think strategically and solve problems effectively.
- Proficiency in Microsoft Office Suite and Digital Platforms.
Competencies and Skills
- Strong interpersonal and communication skills.
- Ability to work independently and collaboratively.
- Integrity and ethical conduct.
- Excellent reporting and presentation skills.
- Aggressive
- Reliability
Key Responsibilities and Duties
- Strategy Development and Execution:
- Design and implement comprehensive marketing strategies to enhance brand visibility and increase event attendance.
- Campaign Management:
- Lead the creation and execution of marketing campaigns across various channels, ensuring they align with the company’s objectives and target audience.
- Budget Management and Analysis:
- Oversee the marketing budget, ensuring optimal allocation of resources.
- Analyze market trends and campaign data to assess effectiveness and ROI.
- Brand Ambassador and Influencer Relations:
- Build and maintain strong relationships with influencers. Negotiate and secure deals that are mutually beneficial and integrate these partners effectively into events.
- Team Leadership:
- Lead and motivate a marketing team, fostering a creative and productive environment. Ensure the team’s activities align with the company’s goals and marketing strategies.
- Gather and analyze consumer behavior data by examining web traffic and rankings٫ among other metrics.
- Generate reports on marketing and sales metrics٫ such as conversion rates
- Facilitate in the organization and implementation of promotional events.
- Create advertising material by collaborating with the Marketing Design and Content teams.
- Maintain an organized and readable record of past marketing metrics and advertising campaigns.
- Generate regular reports forecasting sales.
- Observe the marketing activities of competitors.
Business Development Manager-Entertainment (Nairobi)
Gross Salary: Kshs.75,000-Kshs.80,000
Overview
This role in Entertainment is pivotal in driving revenue and profitability. Tasked with developing and executing sales strategies, the team focuses on building Sponsor and vendor relationships, negotiating contracts, and ensuring competitive pricing. Their role extends to financial analysis and strategic planning, crucial in aligning the company’s offerings with market demands. This dynamic department is key to the firm’s growth in the Entertainment sector.
Qualifications and Requirements
- Bachelor’s degree in Business, Finance, Economics, or related field.
- Minimum 3 years of experience in sales, finance, or a related area is highly desirable.
- Proven experience in a sales role, preferably in a similar industry.
- Excellent negotiation and financial management skills.
- Proficiency in Microsoft Office Suite.
Competencies and Skills
- Great Marketing and Presentation Skills
- Unique & High client relationship building skills
- Excellent organizational and multitasking abilities
- Strong interpersonal and communication skills.
- Ability to work independently and collaboratively.
- Integrity and ethical conduct.
- Excellent reporting and presentation skills.
- Commercial Awareness
Key Responsibilities and Duties
- Sales Strategy Development:
- Create and implement effective sales strategies that align with the company’s overall objectives and market conditions.
- Client Relationship Management:
- Build and maintain strong relationships with Sponsors and vendors,understanding their needs and ensuring client satisfaction.
- Contract Negotiation and Deal Closure:
- Negotiate contracts with Sponsors and partners, ensuring terms are favorable and in line with the company’s goals.
- Financial Planning and Analysis:
- Conduct financial analysis and planning to set appropriate pricing strategies and forecast sales performance.
- Market Research and Analysis:
- Continuously monitor market trends and competitor activities to identify opportunities for growth and improvement in sales strategies.
- Ability to develop and present unique proposals with uniquely crafted propositions.
- To prepare a SWOT analysis.
- Ability to use technology, digital platforms to create awareness and showcase the offerings.
- Lead and motivate the team to achieve targets and objectives whilst motivating them, and contribute pro-actively to the Group’s sustainability and impact goals
- Develop and execute growth strategies and plans to expand client relationships and drive revenue from diverse source markets and customer segments.
- Manage and retain relationships with existing clients.
- Manage strategic partnerships and affiliations with various brands and networks.
- Proactively identify market trends and demand patterns in entertainment to ensure strategic alignment.
- Lead the digitization of sales and marketing processes to maximise efficiency.
- Manage contracting and related negotiations with key customers.
Method of Application
Interested and qualified candidates should forward their CV to: careers@italgloballtd.com using the position as subject of email.