Media, Advertising, Branding, Sales, Marketing, Retail, Business Development,
Ad Operations Specialist
About the role:
- We are seeking an experienced Ad Operations Specialist to join our online news website. The Ad Operations Specialist will be responsible for managing and executing online advertising campaigns, ensuring smooth operations, and optimizing campaign performance.
Key Responsibilities:
- Manage the entire ad campaign lifecycle, including ad trafficking, reporting, and optimization.
- Monitor and analyze ad performance, identify trends, and provide recommendations to optimize campaign performance.
- Collaborate with the sales team to ensure accurate and timely delivery of advertising campaigns.
- Troubleshoot ad-related issues and work with technical teams to resolve them quickly.
- Implement and maintain ad tracking and reporting systems to provide regular reports on campaign performance.
- Stay up to date with industry trends and best practices in online advertising, and share insights with the team.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- 3+ years of experience in Ad Operations or digital advertising.
- Strong knowledge of ad-serving platforms, such as Google Ad Manager or OpenX.
- Excellent analytical skills, with the ability to analyze data and identify trends.
- Strong attention to detail and problem-solving skills.
- Excellent communication and collaboration skills, with the ability to work with multiple stakeholders.
Social Media Manager (Instagram & TikTok), Pulse Sports
About Pulse Sports
- Pulse is Africa’s leading innovative media company, reaching millions of users every month. Pulse also provides advertising reach and creative marketing solutions to many of Africa’s biggest brands.
- Pulse Sports is the latest brand to be launched by Pulse Media, with the aim of becoming the number 1 sports media brand in Africa.
Key Responsibilities
- Create and post content for our Instagram and TikTok pages, including funny and informative captions, simple graphics and photo posts, memes, and filming and cutting of original video reels (10-20 posts per day)
- Community management – daily spam check across the channels; approving comments when necessary and quick response/monitoring of comments following guidelines
- Interacting with other members of the Instagram and TikTok community, including partnerships with influencers and participation in viral challenges
- Monitor trends across channels, and ensure time-to-market for the content distribution is efficient
- Overall management and administration of your assigned channels, including managing follower growth, commercialisation, follower engagement, and general look/feel of the channel
- Work with the Head of Content, video team, and other team members to devise and implement our content and social media strategies
- Weekly monitoring and reporting on output and engagement
What we are looking for
- Knowledge of social media, reporting and management, and experience with tools such as Instagram analytics and content calendars
- Obsession with sports on social media, particularly Instagram
- Ability to seek out and create fun and viral sports content, in particular videos and memes
- Basic competence with graphic design and video editing tools, such as Canva (experience with Adobe Premiere and Photoshop is a big plus)
- Ability to work both independently and as part of a team.
- Humility and an open mind. You should be a quicker learner, and not ego-driven.
Digital Sales Strategist
The role
- The digital sales strategist is a position we’re hiring in our Nairobi office.
Duties and responsibilities
- Identify business opportunities and develop effective strategies to approach and pitch our solutions and capabilities.
- Contribute to team effort by establishing high-level contacts and ensuring that the defined sales process is followed.
- Close deals and work towards set targets, ultimately positively impacting the revenues of the company.
- Manage client relationships and provide customers with excellent service and support.
- Work with the project execution teams to ensure customer goals are achieved.
- Continuously engage customers and client-side decision-makers to maintain close relationships in order to identify upsell or new business opportunities.
Skills that would make a candidate successful in this role
- Experience in a B2B sales or business development role
- Good understanding of digital media and digital marketing
- Proven ability to create effective digital marketing plans and strategies
- Strong verbal and written communications skills
- Great relationship-building and networking skills with direct clients and ad agencies
- Enthusiasm and a can-do attitude to deliver against set targets
- Bachelor’s degree – an MBA, MSc or CIM qualification is a plus
- Evidence of courses completed in digital marketing if no direct work experience
Social Media Manager, Pulse Sports
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Position Summary
- Pulse Sports are building a team of the best social media content creators in sport. We have built our Sports teams in Nigeria, Ghana, and Uganda, and now we are looking for someone to help us do the same in Kenya!
About Pulse Sports
- Pulse is Africa’s leading innovative media company, reaching millions of users every month. Pulse also provides advertising reach and creative marketing solutions to many of Africa’s biggest brands.
- Pulse Sports is the latest brand to be launched by Pulse Media, with the aim of becoming the number 1 sports media brand in Africa. This role oversees our Nairobi office and reports directly to the Head of Content.
Key Responsibilities
- Create content for your assigned channels (including news stories, betting, memes and other content) while ensuring: Proper content distribution, proper use of channels’ features, and community management following standard execution guidelines
- Community management – daily spam check across the channels; approving comments when necessary and quick response/monitoring of comments following guidelines
- Monitor trends across channels using social media tools such as IO Analytics, CrowdTangle, etc. and ensure time-to-market for the content distribution is efficient
- Work with other members of the video and editorial teams to create new content
- Manage partnerships and collaborations with other influencers
- Overall management and administration of your assigned channels, including managing follower growth, commercialisation, follower engagement, and general look/feel of the channel
- Work with the Head of Content and other team leads to devise and implement our content and social media strategies
- Contributing to general team discussions regarding social media and video strategy, and helping out other teams where necessary
- Weekly monitoring and reporting on output and engagement
What we are looking for
- Knowledge of social media, reporting and management.
- Ability to work both independently and as part of a team.
- A lot of energy, passion and enthusiasm
- Experience in mass market industries such as betting, FMCG/drinks, or mass media is strongly preferred
- Humility and an open mind. You should be a quicker learner, and not ego-driven.
- Creativity and push for initiatives to support our social channels
- Organization, communication skills and excellent attention to detail.
- Management of timelines of workflow within the content team and ensuring work output is met.
- Collaboration with the other departments to ensure tasked objectives are complete.
- A learning attitude and always have a continuous learning mentality in a fast-paced media environment.
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Head of Contributor & Influencer Engagement
The role
- The Head of Contributor & Influencer Engagement is a position we’re hiring in our Nairobi office.
- The role will report to the Kenya Director of Content.
Duties and responsibilities
- Grow, structure, and manage the Pulse Voices, Pulse Interviews, Pulse Series, Pulse Eyewitness and Pulse Contributors set-ups.
- Build and structure a cohesive community of contributors and collaborators, including partnerships with-high level/ prominent personalities.
- Develop a scalable process for managing content submissions for our various content channels/formats – editorial, social, video, podcasts, etc.
- Content should be highly shareable, engaging and on-brand – you will be required to work closely with the Director of content and the Editor-in-Chief to ensure that content meets internal quality standards, i.e. aligning with the Pulse content strategy and editorial and brand guidelines.
- Manage the copy-editing, proofreading, and indexing of content by contributors to meet appropriate quality standards.
- Identify leads and recruit relevant influencers that will expand our reach and relevance across channels
- Negotiate influencer and contributor contracts for Pulse, ensuring cost-effective payment margins
- Own management and results of influencer campaigns for the Pulse brand and for clients, including setting relevant KPIs, budgeting, reporting, and optimizing for maximum ROI
- Analyze data, prepare dashboards and generate weekly and monthly reports using effective benchmarks
- Organize influencers and contributors during pulse events
- Offer data-driven recommendations and informed, fact-based solutions that improve performance and support our overall goals
- Represent Pulse at events and network and build relationships with social media influencers and other prominent personalities
- Stay up to date on the latest trends, industry issues and solutions and suggest improvements and innovations to help Pulse to maintain a competitive edge
- Manage contributor and influencer communications and relationships and provide all of our partners with excellent service and support
Skills that would make a candidate successful in this role
- Experience with content marketing and social media marketing within the Digital/ Creative/ Marketing/ Advertising industry is preferred
- A good understanding of the influencer marketing landscape and great relationship-building and networking skills – existing relationships with prominent personalities a plus
- A strong personal social media presence would also be an advantage
- Strong verbal and written communications skills to negotiate partnerships and communicate with diverse personalities
- Great project management skills and highly organized with a strong bias for action – can drive results while multitasking priorities
- Good PR/communication and event management skills
- A lot of energy, passion and enthusiasm
Reporter, Pulse Sports
Key Responsibilities
- Writing original articles, including match reports, sports news, and lifestyle pieces in a timely, relatable and engaging manner
- Collaborating with the social media team to develop multimedia content for multiple social media platforms
- Ensure published content meets quality standards for facts, logic, and sense, as well as spelling, grammar, punctuation, and style
- Ensure published content on the Pulse Sports website and social media pages follows SEO best practices
- Researching articles and generating leads and ideas for new content
- Repurposing existing content into new formats, to help meet editorial objectives
- Continuously identify ways to improve our editorial processes
- Represent Pulse at events and network and build relationships with relevant sports personalities
- Stay up to date on the latest trends and solutions, helping to ensure that Pulse is always innovating with great content and solutions
What we are looking for
- Experience with content marketing and various content formats such as articles, social and video and an ability to drive readership.
- Excellent communication and story-telling skills.
- Ability to work both independently and as part of a team.
- Ability to plan, organize and prioritize in a fast-paced environment.
- A lot of energy, passion and enthusiasm
- Strong reporting skills
- Humility and an open mind. You should be a quicker learner, and not ego-driven.