Marketing jobs, Business Development jobs, Business Administration jobs, Product Management jobs,
Senior Manager/ Lead- Marketing Capability & Excellence
JOB DESCRIPTION
Reporting to the Brand Director , The role holder will be responsible for developing and implementing strategies to enhance our marketing capabilities across the organization. He/She will play a key role in driving marketing excellence, ensuring we have the best practices, tools, and talent in place to achieve our ambitious goals.
About the role:
This role targets an induvial with deep marketing and Brand Building experience with executional excellence across Markets and regions with a strong focus on best practice. This position serves as the voice that guides, oversees, and leads marketing excellence identifying operational efficiencies and potential barriers whilst establishing Safaricom Brand Function as Africa’s best in class Tech Marketing team.
This role presents a unique opportunity to shape the evolution of marketing capability through the Safaricom Way of Marketing program in order to grow brand love through a digital-first, insights-led approach, within the Brand Center of Excellence (COE). The role holder brings to life marketing excellence
The role requires a strong cross-functional collaborator and coach who can partner effectively with teams across various disciplines across Safaricom
RESPONSIBILITIES
Below are the key skills and competencies required to be successful in this role:
- A broad knowledge of Marketing experience supported by an indepth understanding of executional excellence and best practice
- Understanding and knowledge of how machine learning ,artificial intelligence and experiential tech can be applied to enhance our marketing capabilities across the organization
- Experience in driving brand campaign budget and performance management, and understanding of commercial drivers, data analysis to drive performance.
- Insight generation & application, Strategic and creative problem-solver and collaborator
- A strong understanding of brand storytelling and Brand PR with Excellent written and verbal presentation skills.
- Digital Marketing & Marketing Technology (Martech) understanding, including but not limited to) AI/Machine learning, Data & analytics
- Experience managing partners and complex projects for flawless campaign execution
- Ability to effectively influence cross-functional stakeholders and external partners.
Responsibilities:
- In charge of marketing practice codification developing clear growth drivers to ensure longevity of campaigns
- Drives the marketing annual planning cycle
- Drives the best in class marketing capability
- Drives focus on audit governance across all marketing organizations in Safaricom
- Streamlines ways of marketing across the marketing organization in Safaricom
- Driving disruptive, innovative and digital first marketing execution
- Implementing and Leading the Marketing hub- one stop shop for Safaricom Marketers
- Implementing the Safaricom Marketing code
- Lead the development and implementation of a comprehensive marketing capability framework, encompassing areas such as marketing technology, data analytics, marketing measurement, and talent development.
- Partner with marketing teams across the business to identify capability gaps and opportunities for improvement.
- Develop and deliver training programs to equip marketing teams with the latest skills and knowledge.
- Benchmark marketing practices against industry leaders and identify best-in-class approaches.
- Implement marketing automation and data analytics tools to improve marketing effectiveness and efficiency.
- Develop and maintain strong relationships with key stakeholders across the organization.
- Stay abreast of the latest marketing trends and technologies, and advise on their potential application within Safaricom.
- Implement marketing measurement & evaluation processes to track campaign performance and inform strategic decision-making.
- Manage the in-house creative studio, Safaricom Studio, ensuring the timely delivery of high-quality marketing assets that align with the overall brand strategy
QUALIFICATIONS
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum 7-10 years of experience in a marketing leadership role.
- Proven track record of developing and implementing successful marketing capability programs.
- Strong understanding of marketing best practices, marketing technology, and data analytics.
- Excellent communication, presentation, and interpersonal skills.
- Ability to build strong relationships and influence stakeholders at all levels.
- Passion for innovation and a continuous improvement mindset
Specialist – Merchant Onboarding
JOB DESCRIPTION
Reporting to the Merchant Onboarding Lead, the Specialist – Merchant Onboarding will provide end-to-end onboarding to new merchants including Maintaining regulatory compliance in all acquisitions, Activating Lipa Na M-PESA products and troubleshooting issues during the onboarding process. The merchant onboarding specialist will ensure company mission is archived by managing 20/80 merchant relationship to deliver on business objectives, implement merchant management & support mechanisms in line with business processes to support M-PESA products.
RESPONSIBILITIES
- Ensure 100% compliance on KYC (Know Your Customer (KYC) before actioning on Merchant/Partner request.
- Ensure 100% quality on LNM products creations across all systems.
- Timely actioning of all sales and closure of Service requests with 24Hrs.
- Communicate issues of non-compliance/irregularities to Partners and follow through to compliance.
- Liaison between Safaricom sales Teams and Product Teams on matters M-PESA products related.
- Liaison between regulatory, fraud and AML (ANTI-Money laundering) departments on matters compliance to ensure all partners across with LNM products are meet set regulatory requirements.
- Ensure Zero audit issues on Merchant onboarding by collaborating closely with internal stakeholders.
- Collaborate with technology and products owners on product enhancements and process improvements.
- Prepare daily, weekly, monthly, and quarterly reports for the department/Sales as requested.
- Influence and leverage new M-Pesa releases and other projects to improve the customer experience.
- Ensure the team adheres to all standard operating procedures and communicate any non-compliance/irregularities.
- Support Quality Assurance, Compliance, and Business Continuity Processes with internal and external stakeholders.
QUALIFICATIONS
- Minimum Bachelor’s degree in a related field from a recognized university.
- At least 3 years’ experience in supporting the M-PESA service.
- Must have firsthand experience working with the M-PESA system.
- Previous experience working with the M-PESA Merchant operations team is an added advantage.
- Broad understanding of M-PESA Payment services processes and interdependencies.
- Excellent communication and customer service skills.
- Ability to understand customers’ needs into scalable digital solutions.
- Working collaboratively with other cross functional teams.
- Team player, critical thinker, with excellent verbal and written communication and presentation skills.
- Demonstrate a record of handling M-PESA Merchants in various business touch points.
- Experience in analyzing handling data using SQLs such as excel is an added advantage.
Method of Application
Use the link(s) below to apply on company website.