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Marketing Officer
Qualifications and Core Skills
- Bachelor’s Degree in Marketing or an equivalent from a recognized institution
- At least five years of post-qualification work experience in a university or a comparable institution
- Excellent communication skills, both orally and written
- Advanced social media advertising experience
- Adept multi-tasker with ability to quickly prioritize and organize
- Proficient in Microsoft Suite with previous experience in marketing software
- Team player who collaborates with ease and has contagious, creative energy
- Strategic vision and strong business acumen
- Strong critical thinking and problem-solving skills
- Experience in digital design and graphics design will be an added advantage
- Confident contributor who can accept and implement constructive feedback
Key Responsibilities
- Recruit new students
- Develop and implement effective marketing strategies
- Collaborate with colleges, churches, alumni, and relevant stakeholders on marketing initiatives
- Organize promotional events
- Help create customer research databases
- Analyze research to target the best audience and maximize reach
- Analyze consumer trends and prepare proposals
- Monitor marketing performance and adjust the strategies accordingly
- Enhance the University’s brand identity through marketing activities
Method of Application
If you believe you are the right candidate for the above position, please send your application letter and detailed CV, including your current and expected salary, via EMAIL ONLY to jobs@pacuniversity.ac.ke by February 20, 2025.
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